In 2023, losing a baby shouldn't be seen as just 'one of those things'. Help us find the answers to stop the devastation of baby loss.

We don't think losing a baby should be treated as a fact of life. The truth is that with more research and the right care, we can stop so many babies dying in pregnancy and birth. But we need your help.

In the UK, 1 in 4 pregnancies end in baby loss. Devastatingly, most parents never find out why. Phrases such as "it just wasn't meant to be" or "it's just one of those things" are supposed to offer comfort - but they stop us finding out the real reasons why.

And answers do exist. Complications in pregnancy can and should be treated like any other medical condition, with properly funded research to find a cure. With more research, we an make pregnancy safer and healthier for everyone – and save lives. Together, we can make it happen.

We know that so much baby loss is preventable but to get there we need more research. Add your name if you agree.