The happy chimpanzees you see on the screen are not the real deal. The use of chimpanzees and other great apes in entertainment is often very cruel, requiring the animals to perform unnatural acts day after day, on command. We encourage media companies and others to sign our pledge NOT to allow the use of these animals on their networks or in advertising. We're reaching out to a variety of organizations to ask them to sign. Our efforts depend on the support of people like you. We want a list of 20,000 Jane Goodall Institute supporters to hand each company to show them the degree of concern about this issue.
We're asking the entertainment industry to pledge: "As a leader in our industry, our organization pledges not to use live great apes (gorillas, chimpanzees, orangutans or bonobos) in connection with any of our products or services or for advertising, entertainment or any other purpose."
