The down feather industry has long been a source of unimaginable cruelty. Ducks and geese endure horrific conditions - crammed into filthy spaces,
plucked alive, and left with
painful wounds - all for the sake of our clothing and bedding.
But now, one of the world's largest retailers, H&M, is taking a monumental stand. The company has announced it will completely eliminate the use of virgin down feathers by 2025, instead opting for synthetic and recycled alternatives. Why haven't other major brands like Patagonia, North Face, and Columbia made the same commitment? Sign the petition!The process of collecting down feathers is inhumane and unnecessary. Birds are often restrained and plucked alive, enduring immense pain as their feathers are ripped from their bodies. Many are slaughtered shortly after for meat.
This practice leaves a trail of suffering, and it's all to produce jackets and bedding when
humane alternatives already exist. For example, H&M has been exploring innovative sustainable fabrics made from other natural materials like
wildflowers.Meanwhile, brands like Patagonia, North Face, and Columbia - well-known names in outdoor apparel - still use virgin down feathers in their products.
These companies position themselves as ethical and sustainable, but their continued support of the down industry tells a different story. By switching to synthetic or recycled alternatives, they can align with the values of their customers and make a real impact on animal welfare.
Sign this petition to urge Patagonia, North Face, and Columbia to follow H&M's example and build a future where fashion does not come at the expense of animal lives. 