destinatario: Doug Parker CEO of American Airlines
Just by existing in modern society, you are creating your own personal carbon footprint. Heating your house, driving a car, choosing plastic over paper bags and even flying to see grandma. These activities create carbon emissions and further contribute to a warming planet.
Luckily, some airlines are catching on. They recognize customers want to see but they don't want to destroy it while doing so. That's why, easyJet, Europe's fifth-largest carrier has decided to immediately begin offsetting their carbon footprint! The company which flies nearly 90 million passengers a year, in over 1,500 daily flights will purchase offsets in the form of payments to organizations that plant trees, fight against deforestation, or invest in renewable energy.
The best part is that the company will assume this cost without raising ticket prices!
easyJet is leading the charge in the industry, they have become the first major carrier to implement a carbon offset strategy. But they shouldn't be the last. In reality, easyJet's carbon footprint pales in comparison to that of American Airlines (AA) - the world's largest carrier.