Diva Milano had created a "new" line of rainbow striped wraps. Problem is, they are Girasol designs. Girasol has contacted Diva Milano but are not being respected.
The Babywearing community has been commenting and posting on their Facebook page in full force but they are deleting our comments and blocking us.
Please stand up to this, support Girasol's right to their intellectual property, and DO NOT stock this line.
This is not what the Babywearing community is about.
More about why this matters by Jessica Klein:
The Girasol baby wrap company began by traveling in Guatemala in the early 80’s. What was supposed to be a 6 month stay turned into a two year adventure. During that time they spent time with the indigenous people and eventually established a fair trade agreement with the locals to produce products that Girasol would sell in Germany. Their shop opened in 1984.
Since then, thousands of new and experienced babywearers all over the world have enjoyed their wraps.These wraps are hand woven by skilled artisans in Guatemala. Their partnership with Girasol has benefited their community as well as the babywearing world. Famous for their lovely rainbows, these wraps have proven to be a staple in the babywearing community. Many people have designed colorways that are meaningful to them, representing love, loss and the many permutations of both that are integral parts of raising children and loving them.
It is with the above knowledge in mind that we find the actions of the company “Diva Milano” unacceptable. Diva Milano released a photo of a new line of wraps entitled “Essenza” which clearly copy the exact color progressions of classic Girasol wraps (both standard and exclusive designs).
We cannot presume to understand why these exact designs were copied when there are literally thousands of rainbow combinations that could have been used. But the fact remains that because these Diva Milano wraps are mass produced in India for a fraction of the cost of a hand woven Girasol wrap, it directly impacts the business of a company who has been central to the babywearing community for ages.
Diva Milano has been contacted. On their page they delete comments that point out their error, and block any user who comments unfavorably about the situation. These are not the actions of a company with integrity.
Girasol has been the first wrap for so many of us. They have been carrying babies for decades. They deserve our support. Please sign this petition and let Diva Milano know that they cannot continue with this line.
