Stop the John Lewis Christmas Ad

The Christmas 2010 John Lewis advert shows a dog left out in the snow with inadequate shelter. It conveys completely the wrong message about the conditions in which it's safe and acceptable to keep a dog, and this is intolerable and dangerous.
Dogs belong in the house with their people - not out in the snow in a ramshackle, doorless, bare kennel - even if it is adorned with fairy lights.
John Leiws need to take down the advert or change the ending.