Every year, MillerCoors sponsors rodeos across the United States that traumatize, injure, and kill innocent animals. Rodeos are horrifically cruel events that have no place in a compassionate society – and it is time that MillerCoors ends its association with this barbaric form of entertainment.
According to the Animal Legal Defense Fund, it is common for rodeo animals to suffer from broken ribs, necks, and backs, internal organ damage, and “agonizing deaths.” There is no rule requiring that fatally injured animals receive humane euthanasia. Animals are transported in hot, overcrowded trucks and may go as long as 24 hours without food or water, according to PRCA rules.
One common activity that occurs at PRCA rodeos is calf-roping. Calves are tortured in the chute so they will come out running at high speeds. A rider will then yank the baby animal into the air with a choking rope, slam the animal to the ground, and tie her legs together. Calves often cry out in pain, defecate from fear, and suffer broken necks from this practice. Once they are injured too severely to perform, they will be sent to the slaughterhouse.
Dr. C.G. Haber, former veterinarian and meat-inspector, reported, “The rodeo folks send their animals to the packing houses where… I have seen cattle so extensively bruised that the only areas in which the skin was attached was the head, neck, legs, and belly. I have seen animals with six to eight ribs broken from the spine and at times puncturing the lungs. I have seen as much as two and three gallons of free blood accumulated under the detached skin.”
The non-profit animal welfare organization SHARK has worked hard to show the public just how sickening the abuse of rodeo animals is. Please click here to see extensive documentation of injuries experienced by rodeo animals, as well as video footage of the cruelty – but be warned that it is graphic and upsetting.
MillerCoors has proudly sponsored professional rodeos for more than 35 years. We must put tremendous public pressure on this company to let them know that endorsing animal cruelty is totally unacceptable. The animals cannot speak for themselves and they need your voice. Please sign and share this petition demanding that MillerCoors ends its sponsorship of animal-torturing rodeos today!
Dear Mr. Hattersley, Mr. Doyle, Mr. Kroll, and Mr. Marino:
I am deepy distrubed by the long-standing association between MillerCoors and the Professional Rodeo Cowboys Association.
I believe that rodeos are in inherently inhumane and will not support Coors as long as you maintain your image as “The Official Beer of Rodeo.”
According to the Animal Legal Defense Fund, it is common for rodeo animals to suffer from broken ribs, necks, and backs, internal organ damage, and “agonizing deaths.” There is no rule requiring that fatally injured animals receive humane euthanasia.
Dr. C.G. Haber, former veterinarian and meat-inspector, reported, “The rodeo folks send their animals to the packing houses where… I have seen cattle so extensively bruised that the only areas in which the skin was attached was the head, neck, legs, and belly. I have seen animals with six to eight ribs broken from the spine and at times puncturing the lungs. I have seen as much as two and three gallons of free blood accumulated under the detached skin.”
The vast majority of people do not want to see animals abuse as a form of entertainment. I believe that rodeos have no place in a civilized society, and ask that you stop sponsoring rodeos across the United States.
[Your comments here]
Thank you for your consideration.
Sincerely,
[Your name]
