Tell Max Mara to go fur-free!

Max Mara, a global luxury fashion brand, is selling fur from foxes, raccoon dogs and mink, who suffer and die solely for fashion. Max Mara has fallen behind competitors—including Gucci, Versace, Armani, Prada and Valentino—that have already gone fur-free.

The fur industry is undeniably cruel and, given the many high-quality fur alternatives, completely unnecessary. Animals are suffering on fur farms and in traps right now, and it's up to us to help convince Max Mara to change its cruel practices.

Join the largest global anti-free campaign of all time and tell Max Mara to go fur-free!