Minty, Pink and Deadly: Big Tobacco Targets Girls
- by: Legacy
- recipient: Big Tobacco CEOs
This year, as many as 850,000 girls in the U.S. will pick up a cigarette for the first time.
To make matters worse, declines in youth smoking have stalled in the last few years.
Big Tobacco's marketing tactics are no accident. In 2006, a court determined tobacco companies intentionally targeted youth. But less than a year later, R.J. Reynolds was at it again, by debuting Camel No. 9, a cigarette packaged in a chic black box with hot pink foil.
Designing and marketing cancer-causing cigarettes to girls is wrong. But if we're going to keep every girl in America from picking up a cigarette, we've got to fight back against the deceptive marketing tactics of Big Tobacco. This starts with you taking a stand against the tobacco industry by adding your name today.
Every year, as many as 850,000 girls start smoking in the U.S. Despite restrictions on advertising tobacco products to young people, Big Tobacco's still targeting our girls with products like Camel No. 9 cigarette. By marketing products designed to entice girls into lighting up, Big Tobacco's clearly part of the problem.
I support Legacy's efforts to stop deceptive marketing tactics and protect girls from Big Tobacco.
