The federal government has pledged to match donations to eligible charities until Sept. 16 as Kenya, Ethiopia and Somalia grapple with the worst drought in 60 years.
The combination of drought, the region's political instability and armed militants have left thousands fleeing in search of food. Many have ended up in Kenya's Dadaab refugee camp.
The Canadian government has contributed $72 million to aid agencies working in East Africa. The money to match however much Canadians donate by Sept. 16 will be on top of that.
Patricia Erb, president of Save the Children Canada, says the aid agencies needs more money to do the work required. She says her organization's goal is to work with children under five, but they've had to limit their work to children under three years old.
"We just need more [money]. This is the problem," she said.
UNICEF estimates 250 children are dying every day in the region – one every six minutes, she said.
"This is not acceptable in our world to have this [number] of children dying from hunger. And so we all need to do more. There's generosity in the Canadian public and the Canadian government has responded, but we just need more."
Erb spoke from Nairobi, Kenya, on her way to Dadaab, where Save the Children provides food and clean water. The agency also helps reunite children who get separated from their families, and provides child-friendly spaces for kids traumatized by the voyage to the camp.
